More and more people are building blogs, and that means there are lots of blogs competing for the same eyeballs and your blog is just one of many. Try finding accurate figures on how many blogs there are and you will know it’s impossible to find a verifiable number because bloggers and their blogs come and go. Look around. It’s certainly a disheartened moment when you see blogs with quality articles that have been abandoned by their creators.

With all of these blogs out there, and all those information available at no cost, how do you make your blog stand out? No problem, just follow these tips and your blog will blossom in this new era when you stay ahead of the rest of your competitors.

1. Target your content to a specific readership

Image: via Dat Le

Unless you want to throw all of your marketing budget and precious time on people who could care less about your blog, then you must pay attention to determine the preferred audiences to whom you would like to target. Before posting any piece, determine if it hits the sweet spot of your demographic.

2. Be original, be honest

Don’t follow the herd within your sphere of interest. Followers aren’t innovators and innovation keeps readers reading. So, don’t simply spin the same old post. Take an original slant on a common topic.

Be honest. Verify your facts and provide links to additional verification. Readers trust you to be a good reporter, instructor, mentor or inspiration so keep it honest at all times.

3. Don’t be afraid of a little controversy.

Controversy sells. You and I know that. If it is a part of your business model, be prepared to engage others with differing opinions because, guaranteed, lots of readers will disagree, and you may even encounter a few trolls and haters who frequent blogs for no other purpose than to post inflammatory garbage.

4. Post as a guest blogger

Image: via AjDreams

Don’t post to just any blog within your realm. Submit your best pieces to the prestigious blogs – the ones that already have a substantial following. For example, Hongkiat.com is considered by industry insiders to be one of the best blogs for designers, marketers and freelancers. Getting one of your posts published on a top of the line blog is a great way to drive traffic to your blog where readers can find tons of content – all your archives – just waiting for a bookmark.

Of course, getting published on a well-established blog requires insight and something new to be added to the discussion. A rehash of conventional wisdom, regardless of the field of endeavor, won’t make the cut with top tier blogs within any industry or area of interest.

5. Simplify subscriptions

Don’t hide your RSS button down the page together with your Wordpress theme credit links, make them visible & clear for your reader’s eyeballs by taking the following approaches:

• Add an RSS chicklet at the top of your sidebar so visitors can easily load your posts into their RSS readers.
• Offer email subscriptions.
• Provide links to mobi feeds so readers can access new content from their cells or iPhones.
• Provide one click subscriptions using reader links to PageFlakes, Google Reader and other remote site readers. You can build a big following fast if you make it easy to find your blog again. And again, and again.

6. Social Media Marketing

The expansion of social media and the evolution of multi-generational media apps are only going to pick up steam. Social media sites have taken off, providing bloggers with an arsenal of tools based on the guerrilla-marketing axiom: Use the resources of others to your advantage.

A few years back, Twitter didn’t exist. Today, not only is it ubiquitous, it spawned a whole new level of web innovation and interactivity.

Follow the rules & open accounts at Facebook, LinkedIn & Twitter. Every time you make a new post to your blog, let your readers know about it by posting to these popular sites. Update your status with interesting & latest news that fascinates your readers.

7. Create different profiles for each social media site

On LinkedIn, you want to be all about business. On Facebook, show a little of your personality – the carbon-based life form behind the blog. On Twitter, shine the spotlight on your blog. Each profile should be designed to show a different facet of you and your expertise.

8. Don’t oversell. Teach, too

If you post to social media sites all day long, flogging your latest blog post, it won’t be long before your Facebook friends hit the hide button next to your name. It can’t be all selling and no sizzle. Instead, post information on a new blog piece, but also post news from other sites that you think will benefit your readers. Know when to stop pushing for a larger readership and when to start giving away information to drive more readers to your blog.

9. Long tail keywords get you found

Image: via Wiki

If you maintain a book review blog, a broad keyword like books will keep you buried in the backwash of Google’s SERPs. Instead, narrow the focus of a search engine search through the use of terms and phrases, broadly referred to as long tail keywords.

So, instead of using “books” as a primary keyword, use a long-tail keyword like “independent book reviews” or “book reviews of current bestsellers.” Sure, not as many people will use these long tails when conducting a search but those who do will discover your blog at the top of page 1. And that’s just where you want to be.

10. Optimize your blog – Both for readers & bots

Cut the clutter of 23 affiliate banners, animated adverts and other distractions. Remember, your site should be attractive to human sensibilities.

Indeed, it’s important to look good to readers who follow you. It’s just as important to look good to search engine spiders. Conduct keyword research using tools like Google’s keyword generator that provides keywords used by actual Google users over the past 30 days. Place those keywords in headlines, sub heads and a few of them in your blog posts.

If you don’t know much about SEO, grab yourself a cup of coffee & start reading the comprehensive list of search engine ranking factor provided by Seomoz.

The pace of innovation is only going to increase in this new decade so, if you’re standing still you’re losing ground to competitor bloggers. Stay current, use all the new tools and follow all the new rules.

Your blog space is your real estate. It has value. Make the most of it.

This post is written by Edward Khoo for HONGKIAT , a tech enthusiast based in Malaysia.

visit original post: HONGKIAT

original article: link hongkiat

If you surf Facebook on daily basis or occasionally, chances are you’re already familiar with regular stuffs like add/delete friends, update statuses, walls and profile, add and explore pages & applications, etc, but there’s more..

This week we want to cover some interesting things you can do on (or with) Facebook; inclusive of tricks that are not documented or unknown to many, as well as tips to stay connected better with your friends. Without further ado, here’s 20 Facebook Tips/Tricks You Might Not Know. If you have interesting tips/tricks related to Facebook, please feel free to share in the comment box below.

1. How to Place Facebook Chat On Firefox Sidebar

   If you are using Firefox, you can place the Facebook Chat at the sidebar.

   

2. How to Download Facebook Photo Albums

   FacePAD: Facebook Photo Album Downloader allows you to download your friends’ facebook albums, Events albums, and Group Albums, en masse, with the click of a button.

   

3. How to Share Flickr Photos to Facebook

   Flickr2Facebook is an unofficial Flickr to Facebook uploader(bookmarklet) which allows you upload photos to Facebook from Flickr.

   

4. How to Update Facebook without Using Facebook

   hellotxt and Ping.fm both introduced features that let Facebook administrators update Facebook Pages.

   

5. How to Schedule Facebook Messages

   Sendible lets you schedule Facebook messages ahead of time so you can send messages to your friends, customers or colleagues in the future.

   

6. How to "Friend" Someone on Facebook & Hide It From Your Status Updates

   A short tutorial on Makeuseof to guide you how to hide Facebook status updates and keep that fact confined to your closer friends.

   

7. How to Create a Photo Collage Using Pictures of Your Facebook Friends

   Click on Friends tab. Proceed to More tab. From "Choose an option" dropdown, choose any of the dashes "—" . Your Facebook friends collage is right on your computer screen.

   

8. How to Know When Facebook Friends Secretly Delete or Block You

   X-Friends is a unique tool for tracking friends that disappear from Facebook.

   

9. How to Display Selected Pictures Only on your Facebook Profile Page

   A little-known feature in Facebook that lets you decide who shows up in that Friends box. Click that "edit" pencil in your Friends box and type the names of your best friends in the box that says "Always show these friends"

   

10. How to Remove Facebook Advertisements

    This Greasemonkey script – Facebook: Cleaner removes many of the annoying ads and updates that unavoidably appear on your Facebook pages.

    

11. How to Syncs Photos of Facebook Friends with Contacts in Microsoft Outlook

    OutSync is a free Windows application that syncs photos of your Facebook friends with matching contacts in Microsoft Outlook. It allows you to select which contacts are updated. So you can update all contacts at once or just a few at a time.

    

12. How to Display Facebook Statuses on Wordpress Blog

    The following method make use of Facebook status feed and Wordpress RSS widget to display Facebook Statuses on WordPress blog.. It will also work for self-host Wordpress blogs.

    

13. How to Post Your Blog Posts to Your Facebook Wall Automatically

    Wordbook allows you to cross-post your blog posts to your Facebook Wall. Your Facebook “Boxes” tab will show your most recent blog posts.

    

14. How to Access Facebook Chat on Desktop

    Gabtastik and digsby let you keep Facebook chat sessions open on your Windows desktop outside of your regular web browser, using minimal screen real estate and system memory.

    

15. How to Create Quiz on Facebook Easily

    LOLapps provides quiz creator that can be employed to conjure up these popular personality quizzes that are so widespread in Facebook.

    

16. How to Hide Your Online Status on Facebook Chat from Select Contacts

    Facebook has integrated friends list with Chat and you can also choose which of these list members get to see you online.

    

17. How to Get Facebook Updates on Email

    NutshellMail consolidates your Facebook accounts through the inbox you use the most.

    

18. How to Update Facebook Status from Firefox

    FireStatus is a status update utility for multiple social networks, including FaceBook.

    

19. How to Get Facebook on Your Desktop

    Seesmic Desktop, Facebooker, Xobni, Facebook Sidebar Gadget, Scrapboy and Facebook AIR application are desktop applications that allows you interact with your stream just as you would on Facebook, but without the browser.

    

20. How to Delete, Cancel and Terminate Facebook Account and Profile

    A simple guide to terminate, delete or cancel Facebook account, together with the Facebook profile easily.